Kia Canada has scored the role of main sponsor of the Canadian Hockey League.

The five-year partnership with the League extends to Kia dealerships across the country and for Milton Kia, that means being the title sponsor for the Milton Winterhawks Hockey Club.

“We will be participating in events with the Club throughout the hockey season,” says general manager Chris Loach, who goes on to explain that the dealership will be sponsoring a Milton Winterhawks team in each age group. “We’ll be showing up to as many games as possible to support the teams.”

Milton Kia will also be offering financial support through donations to the Club.

“For every Milton Winterhawks family member that test drives a vehicle at our store throughout the season, we’ll make a donation to the Club.”

And, during Milton Kia Champs Week, which runs Sunday March 24 through 31, the dealership will invite all 2,500 Milton Winterhawks families to an ongoing event where employees will be serving up food and drinks for the families to enjoy at a barbecue while checking out Kia’s spacious vehicles, which are perfectly suited to hockey families thank to the plentiful storage that can easily accommodate multiple hockey bags. “To show our commitment to the teams, we will be offering a donation to the hockey club for every test drive completed at this event too,” Loach adds.

“This is a wonderful opportunity for us to support our community and make a difference,” Loach says of Kia Canada’s sponsorship and his dealership’s commitment to the Milton Winterhawks Hockey Club.